1. Strategy Outsourcing is
strategic decision that is typically developed at senior levels within a
business. It may be part of a larger strategy to move the company to a
leveraged business model and to focus on core competencies. Or it may be to
save net costs or due to a lack of internal resources. Outsourcing may act as a
key differentiator which will give your business a competitive advantage over
your competitors. It may equally be strictly a decision to outsource a
particular function, operation, programme or project. Too few businesses
consider taking legal counsel at this stage. However, it can be an invaluable
albeit relatively small input; so many projects encounter real difficulties
which are often difficult to work around at a later stage. For example,
difficulties about licensing, intellectual property rights or a pre-existing
contractual or leasing arrangement. Remember too that an outsourcing lawyer
spends his life dealing with such transactions. They will be able to give you
objective input as to the commercial viability of the transaction your putative
strategy contemplates and the response of the market to it.
2. Reassessment this is not
always considered enough, but often organisations look at their internal supply
or alternative methods of supply to see if it could be re-engineered to meet
the requirements that lead to outsourcing. Again the lawyer's input is small
but important; helping you understand the options available.
3. Selection Perhaps the most
important phase. This covers the definition of the work to be outsourced, as
well as the selection of the vendors using RFI or RFP processes, and finally
making the selection of the "best-value" vendor or vendors. Your
outsourcing lawyer will be a key advisor here helping you with definition, the
RFI process, identifying constraints and assisting in evaluation.
4. Negotiation This phase
includes the negotiating of the contracts, schedules and associated agreements,
and the final contract signing which is usually proceeded by extensive reviews
on both sides. Two key decisions are necessary before this goes ahead one is
whether to negotiate with more than one supplier and whether or not to reach
agreement on "heads of terms" or a "term sheet" before
entering into detailed negotiation. Your lawyer will be able to advise you on
this, but experience shows that clients tend to ignore the factor of
competitive pressure, and to maintain competitive pressure for as long as
possible. The momentum of competitive pressure usually delivers a far quicker
and a better deal, though it may need to be balanced with other factors such as
management time and cost. Term sheets are in my experience useful for ensuring
that both sides are engaged in a deal-making process that makes sense to them
and to focus on key issues. Do not, however, regard them as a substitute for
proper negotiation the devil is always in the detail. This negotiation process
must involve adequate resources and senior executives from both sides - the key
issues in a long-term relationship, such as outsourcing, are too important not
to justify executive engagement from supplier and customer.
5. Implementation This phase
involves the start-up activities of planning the transition and the
implementation of the outsourced agreement, as well as establishing the
detailed budget and administrative functions needed for its management, and
formal launching of the programme. Both sides will probably find it something
of a honeymoon and generally even the worst of marriages do not need their lawyer
in those circumstances! However, remember that there are going to be a host of
issues that you might need guidance upon such as staff transfer, mutual
responsibilities and the like. Do not allow these issues to fester and start
the relationship on a bad footing; it is much better to get them on the table.
6. Oversight Management This
phase encompasses all ongoing activities required to manage the programme, and
achieve the contracted results. Specifically, this includes liaison between the
customers and the supplier; performance monitoring; contract administration,
vendor/ partnership management; delivery integration and vendor transition.
Inevitably stresses will develop in a contract and it is important for both
sides to take an adult approach to contract interpretation. Remember that these
are long-term relationships that need to flex with time. The competent
professional advisor will have put in sophisticated devices in the contract to
allow this to happen in a controlled and balanced manner. On-going change and
re-negotiation and dispute resolution will be important all of which are
areas in which your lawyer should be able to help you. Being flexible in this
context is not usually an admission of defeat; rather it is a sign of
dedication to making things work and creating a "win:win" situation
which delivers both sides' strategic objectives.
7. Build Completion This phase
covers all completion activities of the build phase including any development
programme and then acceptance and the introduction of new services. Hopefully
all will go well. However, your lawyer can assist in issues connected with late
delivery or implementation; service levels and service credits; acceptance
testing; retentions for incomplete delivery and the like.
8. Change All
complex-outsourcing contracts will be subject to change and alteration. These
are either run as minor changes to the outsourcing contract or major changes,
which might involve a re-tendering process. Your contract will or should
have built into it a contract change procedure to deal with changes that are in
the broad scope of the original procurement. The idea of change control is to
provide visibility for both sides and to allow the relationship to proceed in a
sense of mutual trust perhaps the critical success factor in an outsourcing
relationship. Do not however be tempted to push change control too far.
Stretching these too far and into territories for which they were not designed
is bound to lead to tensions and perhaps breakdown. This is particularly so in
the public sector or in regulated industries where the law does not allow
departure from the original advertised procurement.
9. Exit - Inevitably all
outsourcing relationships come to an end either by flux of time, mutual
agreement or sometimes in acrimony. Occasionally, they end through take-over of
either supplier or customer triggering change of control provisions and from
time-to-time breakdown through insolvency or for other financial reasons. The
properly developed contract will have dealt with these at the outset and there
will be provisions allowing for orderly transfer; post-exit assistance; staff
transfer and ownership of data and intellectual property, and possibly access
to escrow. Often provisions are included to deal with re-tendering and poaching
or rotation of key staff or other less salubrious practices. This is a
sensitive time for everyone and your lawyer can smooth it for you.
Remember that IT and BPO outsourcing is a highly specialised area
and, in consequence, it is a highly specialised area of legal practice and one
with a strong international dimension. Some of the contractual and legal
approaches and the customs that have developed in the trade seem
counter-intuitive even to lawyers of great experience in other areas of
commercial law. Without wishing to seem self-serving, I can offer no better
counsel to outsourcing companies and to their customers than to get proper
experienced legal advice; to be prepared to pay for it and to involve the
lawyers early so that they can be a force for good and for a positive business
solution rather than helping you pick up the pieces afterwards. You will find
that this pays off time and time again!